cuisine, psychology

Ketchup, a condiment I don’t care much for, but is probably one of the (Western?) worlds most consumed. It’s an older article by Malcolm Gladwell, The Ketchup Conondrum, that goes into dept on the genesis of the red stuff. Ketchup contains all 5 elementary flavours! What’s interesting in the article is to observe methods also exhibited in The Century of the Self used in ‘food product’ creation. Although I employ very few food products, it’s kind of fun to see how by understanding that your dataset may have more than one axis, may have other distribution than the nominal one, can generate multi-million currency units in profit. Perhaps I should find employ in such a direction.

Gladwells studies into pedestrian topics such as ketchup are always interesting!